Aviation Strategy & Marketing Consulting
Turning aerospace expertise into market strategy, positioning, and growth.
Aviation Marketing Strategy & Sales Expertise
As a full-service advisory firm, we craft a holistic go-to-market strategy and growth playbook for your business aligned with today’s dynamic and competitive environment:
O’Day Aviation Consulting helps aerospace companies translate complex products, technologies, and capabilities into clear market strategies that support growth, customer acquisition, competitive positioning, and business development.
Effective aerospace marketing begins with understanding the market, customer, product, competitive landscape, and business strategy. O’Day combines aerospace industry experience with strategic marketing expertise to connect those elements into a coherent growth plan.
Services
- Market assessment
- Market entry strategy
- Growth strategy
- Competitive analysis
- Product portfolio strategy
- Customer segmentation
- Product positioning
- Value proposition
- Sales strategy
- Business development
- Proposal strategy
- Channel/partner strategy
- Brand strategy
- Messaging
- Website strategy
- Technical content
- Presentations
- Digital marketing
Client Engagements Include:
Digital Branding
Developed branding, media and promotional presence for aerospace technology company integrating two new acquisitions. Delivered new SEO-optimized website, branded presentation templates, and executive-level presentation targeted to customers and investors in order to communicate the “2+2=5” value of the newly integrated company.
Start-Up Development
Start-up, all-electric aircraft manufacturer sub-contracted all marketing responsibilities during development phase of the program. Delivered a complete marketing strategy and competitive product positioning plan along with press releases for presentations at COP 26 conference, technical white papers, website & messaging content.
Who We Serve
Aerospace OEMs
Product strategy, market positioning, customer development, and growth planning.
Aerospace Suppliers
Market expansion, competitive positioning, sales strategy, and customer acquisition.
Emerging Technology Companies
Go-to-market strategy, commercialization, messaging, and investor/customer communications.
Startups
Market validation, product positioning, branding, sales strategy, and launch planning.
MRO & Aftermarket Companies
Market development, competitive positioning, customer strategy, and growth opportunities.
Investors & Portfolio Companies
Market assessment, commercial strategy, positioning, and growth planning.
What We Deliver
- Market assessment
- Competitive landscape
- Customer segmentation
- Product positioning
- Go-to-market strategy
- Sales strategy
- Business-development plan
- Proposal strategy
- Brand positioning
- Corporate messaging
- Website strategy
- Technical content
- Executive presentations
- Investor presentations
- Marketing communications